If you are a business owner, you need to watch any news related to the COVID-19 or Coronavirus disease today. This disease becomes a pandemic or outbreak in many countries from around the world. Although the full marketing impact of this COVID-19 on the marketing is still unknown, you can always see some small shifts or impacts on the market. There are a lot of uncertainties that are going to occur in the next few months. These uncertainties will impact the overall global community, both personally and also professionally. If you want to stay survived in this condition, you can consider using digital marketing for promoting your business today.
Digital marketing is going to shift the overall consumer behavior on the market today, especially in today’s situation. You need to know about all shifts and impacts that can be caused by the COVID-19 outbreak on the market. By looking at these impacts, you can determine the right decision for advertising your products or services. It is recommended for you to have strategic thinking, to make the right decision for your brands or your clients. Selecting the best advertising method for your business is proven to be the most effective way for surviving this condition.
Some Consumer Behavior and Marketing Shifts During this COVID-19 Outbreak
a. Many people spend more time at home
During this pandemic situation, many people tend to stay at home for doing their daily activities from their homes. Most customers will reduce any outdoor activities when these activities are not necessary. Therefore, it is a great idea for you to start a digital marketing for promoting your business. When you do the best digital marketing campaign for your business, you can promote any of your products or services to all customers who stay at home during this situation. You have to be proactive in reaching your customers who don’t have a lot of opportunities to go outside their homes.
b. The rise of delivery service
This is another impact that can be caused by the COVID-19 outbreak. This outbreak affects the digital marketing campaign very positively. Many people tend to buy any products or services from any online store. The products or services will be delivered to all customers’ properties immediately. The delivery services, such as UberEats, Amazon, DoorDash, and any other services are going to see increases in their clients’ demands. They can provide any products or services delivered to the clients’ doors directly. As a business owner, you can ask these delivery services to work together with you in delivering any products to your clients’ homes.
c. Customers will limit their spending budget
Many people are affected by this COVID-19 outbreak negatively. They are going to get impacted financially. Many companies are unable to pay their workers in full, while some small companies are closing their stores for an indefinite time. During this economic downturn, consumer behavior will change drastically. Therefore, all advertisers should target their audience very carefully. They need to select the best advertising methods that are affordable for them. Digital marketing can be the best and most affordable way to reach a lot of customers quickly without spending a lot of money.
d. Many companies cut down their advertising costs drastically
This is another great impact that can be caused by this pandemic. Because this outbreak situation can reduce the ability of all customers to buy any products or services from the market, many companies are trying to do the best effort in reducing any costs in their daily activities. One of the best ways for reducing costs is by cutting down their advertising costs drastically. This situation will potentially cause many business owners to reduce their ad spent every day. When this situation lasts for a long time, it will lead to an increase in the ad inventory from several platforms, such as social media channels, search engines, and any other online platforms. This situation will decrease the cost per click (CPC) or cost per impression (CPM) in many platforms today. You can take advantage of trying to do some of these digital marketing strategies at affordable costs.
e. The needs of digital marketing increases
COVID-19 forces a lot of people to stay in their homes every day. Working from home can be the best way to prevent further virus transmission from one person to another person. This situation can cause a lot of people to spend a lot of time in front of their mobile devices, such as laptops, mobile phones, tablets, etc. It can be the best opportunity for you to promote your business via digital marketing. You can use social media channels or search engines for reaching a lot of customers in their homes. They don’t need to come to your store when they want to buy any products or services from you.
What You Need to Consider for Your Brand
a. Start having a website or social media profile now
If your business is conservative or traditional, you should start moving your asset to the digital world. It is a great idea for you to start having a website or social media profile for promoting your business on the Internet. It is one of the most important steps that you need to do, especially if you want to have a successful digital marketing campaign for your business. Creating a new website should never have to be difficult for you. You only need to buy any hosting plans and domains that are suitable for your needs.
b. Promote your business via digital marketing strategy
After you put all of your products or services on your website or social media profile, you can consider promoting your business via digital marketing strategy. There are a lot of types of strategies that you can use for being successful in today’s industry. Search Engine Marketing (SEM) and Social Media Marketing are the most common methods that can be used to reach a lot of potential customers on the Internet.
c. Consider having a strong SEO campaign for your business
This important tip is very useful for you who want to achieve long-term success with your digital marketing campaign. You need to have a strong SEO campaign that can put your website on the first page of the search result from Google and any other search engines. When your website can reach the first page of Google, you can attract a lot of free visitors from around the world organically. People tend to search for any of their favorite products or services on the Internet today.
d. Create interesting offers for your customers
In this situation, you have to be creative in promoting your business via a digital marketing campaign. You need to have interesting offers for your customers, so they will be happy to purchase any products or services from your company. There are some interesting offers that you can give to your customers, for example, free delivery service, buy 2 get 1, bundling packages, discounts, and any other interesting offers. However, you still need to analyze the effectiveness of your offers. Digital marketing campaign allows you to determine the effectiveness of your campaign easily. You only need to read all data that is provided by your analytics tools.
e. Build a strong brand awareness on your local area
This is another useful tip that you have to do, to survive in this situation. You need to have a strong brand awareness around your local area. This step is important to attract a lot of customers who are around your location. Without the ability to gather a lot of people at this time, you need to be creative in building strong awareness via your digital marketing strategy. It is also a great idea for you to put your business listing on the local listing on the Google search engine. You need to have a good local SEO campaign for putting your business listing on Google.
Although all people are getting affected by this COVID-19 pandemic, you should never give up with this condition. You still need to do the best effort for supporting your business performance. Digital marketing can be the best answer for you who want to promote any products or services during this situation. This marketing campaign allows your customers to look at your offers without leaving their homes. All transactions can be done from their homes. It can be the most convenient way for them to purchase any products or services from you.
If you are ready to build a strong digital assets for backing up your business, you can always call us at SEMG (Search Engine Media Group) now. Our company specializes in helping all clients get the best ranking on the search engine. We have some SEO specialists in this industry, so you can trust our service quality. We can help you attract a lot of visitors from the Internet organically. All of these visitors have good intentions for purchasing any of your products or services during this COVID-19 pandemic situation.