For content to be search engine optimized, there are various factors that must be considered. Chief among these are the right keywords, content quality, Meta description, and backlinks. The focus of this article is a good SEO content quality.
What is SEO content?
SEO content refers to website content that has been optimized to compete favorably for search engine result ranking, and which attracts heavy traffic. SEO content is well-arranged, informative, and authentic.
Why is content important for good SEO?
There is a difference between content and SEO content. Merely writing for your audience is okay if you do not care much about ranking your website, but if ranking on the first page is a goal of yours, then writing a good search engine optimized content is the best way to go.
SEO is not just about keywords and good meta descriptions, but it is also about deep research and quality information presented in a unique and relevant way. Content determines the success of keywords and other on-page SEO efforts to make your website rank.
The internet is such a busy and noisy space; in a minute, hundreds of thousands of posts are made across blogs, social media platforms, and other websites. Hundreds of thousands of terms are entered in search engines, and millions of results are processed within that time. Staying ahead of the bustle and making a decent rank in search engine results is going to be tough without good content.
The king of search engines, Google, uses advanced algorithms to parse and gather information in other to present the best search results. Over the years, Google’s algorithms have evolved into complex systems which rank websites based on the relevance of content on a website among other factors. Thus, any strategy adopted for content creation must reflect these changes, or suffer low rankings.
SEO is bigger than just writing anything and using keywords.
The mistake many websites make is trying to capitalize on only SEO or content marketing when in reality, both are very similar and important for the success of a website. SEO and content marketing ultimately overlap somewhere -content.
If you have to churn out the same content of five years ago, it would definitely not rank today because the rules have changed. But a few tweaks could optimize that content for today’s algorithms to favor it. This is why having a content that satisfies the conditions of SEO is important.
It is also important to note that quality content is not limited to just texts. In fact, google algorithms will rank content that has high-quality images, alt tags, and other types of media over an ordinary text article in the same class. The length of the article also matters. Sometimes, short articles rank better than long articles and sometimes they do not. The key is to find a balance that does not compromise on the quality and authenticity of the article.
Always remember, the focus should be giving quality information to visitors so that they keep coming back. We service all of Canada but are heavily focused on the Niagara Region, GTA, Hamilton and Burlington. Need more tips on SEO? Contact www.semg.ca for a quote.