With SEO in mind, most of the digital marketing providers take it as a complex and time-consuming task. But, if you need to boost the organic traffic on your website then SEO is a sure shot. For this, you need to familiarize with the basic SEO guide. It will help you take your business to the next level. In case, your team does not have required time and patience to handle it then you can outsource it to the best SEO Company as Search Engine Media Group. Their Digital Marketing enthusiasts will render full strategical package.
Essential Steps to Get on Track
Let’s take a quick replay of what is SEO? SEO or Search Engine Optimization is related to matching your keywords, products information, and site’s information with what customers mainly search. It is targeted to answer the questions of your consumers that drive organic traffic to your online store as a result. You need to make people aware of your online existence. If you do not have a budget to hire an SEO Provider, then you can dive directly into these vital learning steps:
Step 1: Optimizing Your Website Speed
Google measures the site’s performance by the speed it is uploaded. If your website is taking an eternity to upload then you have to optimize it for the speed. If you are not a tech-savvy, you can always take the support from the web developer who will improve the following:
- Consider a WordPress theme that can load in a lesser time or choose a lighter theme
- Go for proper caching of your website to help it load in a faster way
- You must get your hosting from the service provider who is your dedicated host and optimizes your landing pages
Step 2: Appropriately Select Your Keywords
You can choose the keywords that best describe your website service. If you are providing accountant services then you can choose keywords like Tax Advisor, CPA, Accountant, etc. Moreover, your Google AdWords account also provides free access to the Google Keyword Planner. It will help you to choose the right keyword that will drive good organic traffic to your website.
You need to classify the buying intent and research intent keywords respectively. Like, if someone is searching for ‘accountant service in Niagara’ it means the user is focused upon buying your products and services. If a user is simply searching like ‘duties of a tax advisor’ then they are searching for information. You can hold onto these keywords also and post informative content too.
Step 3: Strategic Use of Keywords
As you have selected the right keywords, now it is the time to use them naturally on your landing pages. Too much of stuffing will lead to boring content. You must use the keywords in the following manner:
- The inclusion of keyword in the heading boosts the organic searches
- The writer must ensure that at least one sub-heading includes the keyword
- The keyword must appear amongst the first 100 words in your introductory part
- The Alt-Text on your keyword must possess the required keyword
- The Meta description that appears under the headline in the search results must carry the keyword and even your blog post URL too.
Step 4: Link Building
Internal links are easy to establish as you can link them with more informative blogs that you have already written. Moreover, if you are posting a new blog then you can edit a few older posts accordingly in order to provide them more credibility. To give a greater boost to your content, you can add the links of the authoritative sites too.
You can even ask for organic or external links from other trending blog sites in case you feel that your blogs supply a great amount of information. You can even try for Whitehat links that are good quality links but avoid Blackhat link building, as they are spammy links. If you are having a hard time doing it, then you can hire experts from the reputed SEO Company in Niagara, Burlington, and SEO Company Hamilton namely Search Engine Media Group.
These beginners’ steps will take you a long way in the field of SEO. You must keep in mind that you are building a website, selling products or services, and posting the content for real people. It is significant to convey your message in a simple yet powerful form. This will not only boost your traffic but also generate a good amount of ROI.